Even though Black Friday usually kick-starts the holiday shopping season, the country has been gripped by shopping fever all week now. With Black Friday offers stretched across the entire week preceding Thanksgiving, bargain hunters already had countless chances to save a few bucks while spending plenty. And while analysts are expecting record levels of e-commerce sales this weekend, physical retail still plays a major role during the holiday shopping season.
According to the National Retail Federation's Annual October Holiday Consumer Survey, consumers are expected to spend an average of $1,048 over the holiday season this. When it comes to where they'll be splashing the cash, 56 percent of people said they'd shop online while 53 percent plan to go to a department store. 51 percent are planning on hitting a discount store while 44 percent are going to make holiday purchases in a grocery store.
Powering up the laptop, opening a nice bottle of wine and doing all of the holiday shopping online by the warm fireside is a tempting and cozy option for many Americans. Still, it seems like the buzz, atmosphere and excitement of getting out and exploring physical stores is impossible to resist for many people during the holiday season.