Share of UK households with e-reading devices 2017
The United Kingdom is one of the most lucrative markets for electronic device publishers. It has a higher eBook revenue per capita than e.g., Germany and Hong Kong and it is also the biggest European e-Publishing market.
When it comes to e-reading devices, Amazon’s Kindle is by far the most popular choice. It was one of the best-selling products on Amazon Prime Day in the United Kingdom in 2019. Regarding the generational distribution in terms of ownership of e-reading devices in the UK, it is usually millennials who possess these items, followed by baby boomers.