Most important criteria for parents when buying new toys in the U.S. 2018

Published by
Alexander Kunst,
Jan 6, 2020
This statistic shows the results of a survey conducted in the United States in 2018 on the most important criteria when buying new toys. Some 51 percent of respondents stated that when buying toys, the fun factor is fundamentally important to them.
The Survey Data Table for the Statista survey Toys and Games in the U.S. - Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys 2018 contains the complete tables for the survey including various column headings.

What criteria are fundamentally important to you when buying toys?

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Number of respondents

1,003 respondents

Age group

18 to 64 years

Special properties

parents who have children below 14 years in their household

Supplementary notes

Multiple answers were possible.

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Topics

Toy industryVideo game industrySporting goods industry in the U.S.Sporting goods in CanadaToy industry in Canada
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