Home Improvement

The home improvement industry has reached excellent growth results in recent years. Especially during the COVID-19 pandemic, this market experienced a boom, with consumers focusing on renovations or home improving projects, including DIY ones.
This industry encompasses the sale of building materials, appliances, décor, and other home enhancements, along with the services offered by contractors, tradespeople, and other workers who help to build, install, modify, and upgrade homes.

Although the recent spike of inflation might influence its growth rate, the home improvement market is still expected to record high revenues in 2023. In fact, the business of homeownership represents a significant portion of the world economy, with many consumers worldwide wishing to make their homes more attractive and functional.

U.S. Market Leader
The Home Depot
Global Home Improvement Market Value
830bn USD
Home improvement retail sales in the U.S.
426bn USD

Market Size

Home improvement industry is stronger than ever

Home improvement market size in the United States from 2008 to 2027 (in billion U.S. dollars)

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Further details: Visit original statistic Home improvement market size in the United States from 2008 to 2027 (in billion U.S. dollars)

The home improvement industry has been increasing annually in most parts of the world. In the United States, the market value is forecast to exceed 600 billion dollars by 2025, which is more than double the value reached in 2008. Similarly, annual growth for this industry can be observed in Mexico, France, Germany, and many other countries.

Home improvement
DIY & home improvement in Scandinavia
DIY & home improvement in Canada

Market segments

Interest in DIY projects is rising

Top home service projects in the United States in 2020, by share of households

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Further details: Visit original statistic Top home service projects in the United States in 2020, by share of households

DIY projects are a great part of the home improvement market. With the coronavirus (COVID-19) pandemic and subsequent lockdowns, they increasingly gained in popularity. Bricolage and house decorating are among the most beloved DIY activities among consumers. In the United States, interior painting and bathroom remodeling were the leading home improvement projects as of 2020.

DIY and home improvement in the U.S.
DIY and home improvement market in the Netherlands
DIY and home improvement in Italy

Industry trends

The future of Christmas trees is plastic

Share of people getting a real or fake Christmas tree in the Netherlands in 2021

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Further details: Visit original statistic Share of people getting a real or fake Christmas tree in the Netherlands in 2021

Home decoration is a significant part of the home improvement industry, especially towards the end of each year. This is when the Christmas tree finds its way into people’s homes all over the world. The tree was traditionally decorated with edibles such as apples, nuts, or dates and was illuminated by candles. Today, a wide variety of traditional ornaments such as garlands, tinsel, candy canes, and Christmas lights are used, and people are turning more towards plastic trees.

U.S. Christmas season
Christmas season in Europe
Holiday season shopping in Canada

Industry leaders

The Home Depot is one of the largest retailers in the U.S.

Leading hardware and home improvement retailers in the United States in 2022, by retail sales (in billion U.S. dollars)

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Further details: Visit original statistic Leading hardware and home improvement retailers in the United States in 2022, by retail sales (in billion U.S. dollars)

The Home Depot has been a household name in the American home improvement landscape for decades. As one of the major retailers in the U.S., the DIY chain has been leading the home improvement market for years. Major competitors include Lowe’s, Ace Hardware, and Menards. In Europe, the French DIY chain Groupe Adeo and the British group Kingfisher are the market leaders.

The Home Depot brand report U.S.
The Home Depot brand report Canada
Lowe's brand report

State of the industry

  • Home improvement in the U.S.
  • DIY and home improvement market in Canada
  • DIY and home improvement market in France
  • DIY and home improvement market in the United Kingdom (UK)
  • DIY and home improvement in Italy
  • DIY and home improvement market in the Netherlands
  • Toys, Hobby & DIY eCommerce: market data & analysis

Industry definition

The home improvement category offers insights into home improvement projects undertaken by homeowners around the world. This includes garden work, Do-It-Yourself projects, home decoration, and any other indoor or outdoor alterations. Whilst focusing mainly on consumer behavior, Statista also offers data on retailers and manufacturers of home decoration, tools, and garden equipment. This extensive dataset is complemented by relevant topic pages, dossiers, and various industry and brand reports.

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