With 5G technology being rolled out across the globe and the COVID-19 pandemic reshaping the way we view mobile communication; mobile internet is in a peak state of growth. Developers are responding to shifting technological demands, and the rate of mobile consumption has reached unprecedented levels. This, combined with the ever-increasing portability of smart devices, has led to on-the-go connectivity emerging as the new norm.
Mobile internet traffic as percentage of total web traffic in January 2024, by region
Further details: Visit original statistic Mobile internet traffic as percentage of total web traffic in January 2024, by region
By 2022, mobile internet made up over 75 percent of the total regional web traffic in Africa, as well as 69 percent of all the online traffic in Asia. While the market is nearing saturation in Europe and North America, the industry appears to be booming in previously lesser-connected nations. With mobile devices now costing a fraction of what they used to, this increased affordability coupled with the rapid expansion of network infrastructure in developing nations could signal plenty of room for
Mobile internet traffic as percentage of total web trafficNumber of mobile app downloads worldwide from 2016 to 2023 (in billions)
Further details: Visit original statistic Number of mobile app downloads worldwide from 2016 to 2023 (in billions)
The number of mobile app downloads worldwide has risen steadily, reaching an impressive 255 billion downloads in 2022 – a 25 percent growth since 2019. As the ownership of tablets, wearable tech and smartphones continues to rise in many parts of the world along with the constant emergence of new technologies, mobile app development is thriving. As app technology improves, global app expenditure by consumers is also growing.
Mobile app usageMarket share of mobile operating systems worldwide from 2009 to 2023, by quarter
Further details: Visit original statistic Market share of mobile operating systems worldwide from 2009 to 2023, by quarter
In recent years, the mobile operating system space has been a battlefield between two giants – iOS and Android. Despite the financial success of Apple’s iOS, Android is more popular because it is the default on cheaper mobile devices. While it may be arguable which platform is the better of the two, Android has dominated the landscape for the last eight years, laying claim to a substantial 72 percent of the global market at the end of 2022.
Mobile app consumer spending worldwide, by storeShare of organizations worldwide targeted by smishing attacks in 2021 and 2022
Further details: Visit original statistic Share of organizations worldwide targeted by smishing attacks in 2021 and 2022
Mobile devices are not immune to online threats, such as data breaches, phishing attacks, malware, and advertising fraud. The volume of global smishing attacks targeting organizations and companies increased in recent years, with over 76 percent of organizations reporting to have been targeted by phishing attacks sent by SMS on their mobile devices.
Vishing attacks targeting global organizationsWorldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars)
Further details: Visit original statistic Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars)
The COVID-19 pandemic saw a surge in in-app spending and mobile content consumption. With the rollout of global vaccination campaigns in 2021 and 2022, users have been slowly returning to their offline lives, prompting a normalization in download and spending trends worldwide. In 2022, global users spent approximately 167 billion U.S. dollars on mobile apps, almost two percent less than in 2021.
Mobile app monetization
Statista offers comprehensive data on the rapidly changing mobile internet industry. In this section, users can find an overview of the number of mobile internet users, global and regional mobile internet penetration rates, and other relevant insights into the current state of mobile internet adoption.
The database contains a wide range of statistics on mobile internet usage, including user demographics and survey data on popular smartphone activities. Statista also provides market shares for leading mobile operating systems and identifies the world’s most popular apps and app stores based on app store revenues, mobile app downloads, and mobile advertising revenues alike.
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