A global survey of consumers about purchase behavior, media usage and brands is the basis for this powerful tool, which lets users precisely customize target groups and carry out their own analyses 

• Over 64,000 consumers from 27 countries were surveyed
• The result is data about more than 700 international brands as well as over 50 industries and topics of the online and offline world
• Users can select their own criteria to customize target groups for their analyses

The statistics portal Statista has a long tradition of aggregating and preparing consumer insights so that users can work with them with just a few clicks. With the launch of the Global Consumer Survey, however, it now takes another giant step towards customized insights and analyses: based on a worldwide survey of consumers about their purchase behavior and media usage in the online and offline world, the portal provides users with an interactive online evaluation tool, which lets them carry out their own data analyses and create customized target groups. This is Statista’s response to the currently growing demand for smart dashboards and DIY analysis features, with the aid of which the value that collected data has for users is greatly increased.

The tool is based on the data from a survey of 64,000 consumers from 27 countries, representing 83 percent of the world’s gross domestic product. A special focus was on France, Germany, the United Kingdom and the US with more than 10,000 respondents in each country. 1,000 consumers were surveyed in each of the other countries. The study includes up-to-date insights about over 50 industries and topics from the online and offline world as well as more than 700 international brands from 25 categories. This already makes the Global Consumer Survey the biggest survey project which the statistics portal has ever carried out, and 60,000 more interviews are planned to be conducted until the end of this year.

Depending on the country, the survey covered up to 158 dimensions, from age and gender to frequency of private internet usage to questions about hot topics such as smart home, eHealth and fintech. In addition to the survey data from the study, the Global Consumer Survey offers further data on the respondents from previous surveys. This includes up to one hundred aspects like work life and decision-making, hobbies and interests or finance and insurances.

Analyzing the data of the Global Consumer Survey is done by using Statista’s interactive online analysis tool. Its set of features is aimed at both data analysis experts, who will benefit from functions such as the heat map, customized target groups and the export of tables in CSV format, and amateurs. For easier use, the latter can rely on features such as descriptive lists, simple cross tables and a diagram view. The tool thus spares different user types in different situations the need for collecting their own primary data or commissioning the collection, respectively.

The Global Consumer Survey was conducted as an online survey by the experienced market and social research team of Statista Strategic Market Insights. The target population comprised internet users between 18 and 64 years of age. Fieldwork took place between November 2017 and January 2018. Respondents in each country were sampled according to representative quotas for age, gender and region. The exclusive sample provider for the Global Consumer Survey is Cint, a panel platform which is known for its high quality standards and strict controls of all processes. All Statista studies undergo strict quality control procedures before, during, and after the fieldwork phase.

From late March all data on the considered countries will be available on the platform. Users of the Global Consumer Surveys will then be able to access data about the opinion and behavior of consumers from Argentina, Australia, Austria, Brazil, Canada, China, Colombia, Finland, France, Germany, India, Indonesia, Italy, Japan, South Korea, Mexico, Morocco, the Netherlands, Nigeria, Poland, Russia, South Africa, Spain, Sweden, Turkey, the United Kingdom, and the United States.

“The data from the survey alone is already a tremendous gain for our statistics platform,” states Nicolas Loose, Head of Market Research of Statista Strategic Market Insights, on the launch of the Global Consumer Survey. “The possibilities that the DIY evaluation and analysis tool which we have developed offer our users takes the added value of the information to an entirely new level. With this product Statista enters the next phase of its overarching strategy for providing users with extensive data pools for their own analyses according to the motto: ‘We provide you with data that is a hundred percent reliable so you can do great things with it’. For advertisers, planners, and product managers in particular the tool and its abilities are truly invaluable.”

More information about the Global Consumer Survey as well as its methodology and quality management is available at the following link: https://www.statista.com/global-consumer-survey.

For questions regarding the content of the Global Consumer Survey, please contact Mr. Nicolas Loose, Head of Market Research of Statista Strategic Market Insights: nicolas.loose@statista.com, Phone: +49 40 2848 41 - 850.