26.06.2017 Statista and Russian thought leader Brand Analytics collaborate on digital media data

 

Statista and Brand Analytics today proudly announce their data partnership on digital media data for the Russian market and beyond. Brand Analytics will be providing statistics and other market insights on the social media environment in Russia. In addition, Brand Analytics will provide unique data on the structure on the Russian digital media.

 

Brand Analytics was one of the first to develop a system for the unified media fields, including not only mass media and social networks, but social media as a whole — messenger public channels, UGC platforms, review and video hosting sites, online forums, blog platforms, imageboards and moreover all public and open sourced voluntary user reactions. The collaboration will encompass data such as ratings of the most influential global media-brands and Russian Social Media sites such as VKontakte, My World, and LiveJournal.

 

“Brand Analytics has recently initiated public international media research, and we’re glad to know that one of the A-players of the global research data market validated the methods and techniques we use and the collected data quality. We consider Statista a proven source of business and social intelligence for all target groups possible — companies, researchers, academicians, mass media and ordinary users, — so publishing our studies and research enables us to reach all these audiences,” Brand Analytics CEO Natalia Sokolova said.

 

Statista’s CEO, Friedrich Schwandt said, “We’re very pleased to expand our data offering with Brand Analytics. The offering of media and social media data will add ideally to our data base on the Russian market. Likewise our partnership will provide Brand Analytics with the opportunity to reach our 4 million decision makers, and academics who use Statista worldwide.”

 

About Brand Analytics

Brand Analytics is a developer of the leading platform aimed at full cycle real-time complete monitoring and analytics of online mass media and social media. The stream of the data handled has come to more than 50m messages collected per day, and the data archive includes more than 50bn messages.

 

About Statista

Statista GmbH operates Statista.com, a leading data and business intelligence portal. Statista provides its customers with considerable efficiency and cost benefits when it comes to locating business-relevant information, primarily in the form of statistics, on a single highly-relevant platform. The portal offers a vast pool of data in German, English, French, and Spanish, which is collected in accordance with customer needs and expanded on a daily basis. The platform provides access to some one million statistics covering more than 600 industries from over 18,000 sources, consisting of, in three equal parts, data from Statista's own collections, data from partners, and data from publicly available sources. Furthermore, Statista performs extensive market research studies and publishes renowned rankings and top lists for different industries and countries (e.g. "Best Employer", "Best Law Firm", etc.).