Influence of movie poster content on likeliness of going to see a movie U.S. 2019
This statistic presents the share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019. The data reveals that the presence of positive reviews from critics on a film poster had the highest influence on potential moviegoers, with 39 percent saying that this would make them more likely to go and see a movie. Conversely, 58 percent said that positive reviews from celebrities on a film poster made no difference to their interest in going to see the feature.