In-store experience: digital technologies offered by retailers 2019

Among multichannel retailers around Europe, offering customers a satisfying digital in-store experience was taken quite seriously. More than three-fourths of European retailers were already using interactive digital screens inside stores. More advanced in-store innovations such as invisible payment options as made available by Amazon Go, or smart fitting rooms were not yet adopted, but likely to be rolled out in the coming year by over 30 percent of retailers. Augmented Reality (AR) or Virtual Reality (VR) technologies were still taking baby steps in stores, but over 50 percent of retailers were either trialing or would trial these innovations in the upcoming year.

Share of digital in-store technologies retailers are using in Europe in 2019

Characteristic	Already rolled out	Likely to roll out in the next year	Currently trialling	Likely to trial in the next year	Not interested in
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

July 2019

More information

Region

Europe

Survey time period

1st quarter 2019

Number of respondents

100 respondents

Special properties

Directors of commerce*

Method of interview

Telephone interview

Supplementary notes

Respondents in this survey were identified as "Directors of Commerce from across Europe" by the source without further information as to the specific countries they are based in.

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