According to the results of a survey on Singaporean shoppers between April and May 2019, 68 percent of male respondents and 58 percent of female respondents stated that they had been influenced by online ads they saw while outdoors to visit the nearest physical store to look for the relevant products. Digital advertising was forecasted to grow both in expenditure and market share, and the results of this survey seemed to prove the effectiveness of online advertising in increasing footfall to physical stores.
Respondents who had been influenced to visit the nearest physical store to look for a product after seeing an online ad while outdoors in Singapore as of May 2019, by gender
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Blis Media. (June 19, 2019). Respondents who had been influenced to visit the nearest physical store to look for a product after seeing an online ad while outdoors in Singapore as of May 2019, by gender [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1029625/singapore-online-ads-leading-to-in-store-footfall-gender-breakdown/
Blis Media. "Respondents who had been influenced to visit the nearest physical store to look for a product after seeing an online ad while outdoors in Singapore as of May 2019, by gender." Chart. June 19, 2019. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1029625/singapore-online-ads-leading-to-in-store-footfall-gender-breakdown/
Blis Media. (2019). Respondents who had been influenced to visit the nearest physical store to look for a product after seeing an online ad while outdoors in Singapore as of May 2019, by gender. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1029625/singapore-online-ads-leading-to-in-store-footfall-gender-breakdown/
Blis Media. "Respondents Who Had Been Influenced to Visit The Nearest Physical Store to Look for a Product after Seeing An Online Ad While Outdoors in Singapore as of May 2019, by Gender." Statista, Statista Inc., 19 Jun 2019, https://www.statista.com/statistics/1029625/singapore-online-ads-leading-to-in-store-footfall-gender-breakdown/
Blis Media, Respondents who had been influenced to visit the nearest physical store to look for a product after seeing an online ad while outdoors in Singapore as of May 2019, by gender Statista, https://www.statista.com/statistics/1029625/singapore-online-ads-leading-to-in-store-footfall-gender-breakdown/ (last visited May 11, 2024)
Respondents who had been influenced to visit the nearest physical store to look for a product after seeing an online ad while outdoors in Singapore as of May 2019, by gender [Graph], Blis Media, June 19, 2019. [Online]. Available: https://www.statista.com/statistics/1029625/singapore-online-ads-leading-to-in-store-footfall-gender-breakdown/