Male unique visitors of Voot India 2022, by age group
As of March 2022, the Viacom-owned video-on-demand platform, Voot, had over four million unique male visitors. Out of this, Indian males between 15 and 34 years of age were the largest demographic of visitors to the platform. Since its launch in 2016, Voot has been targeting the younger audience demographic who are known to be early adopters of OTT services.