Opinions about brand loyalty among UK consumers in 2019, by generation
Attest, over 20 percent of respondents in the Gen Z age group said they were loyal to certain brands and avoided others. Boomers were more lenient when it comes to feeling attachment to brands.
In the United Kingdom (UK), Gen Z and Millennial consumers professed the highest brand loyalty among other age groups. According to the results of a 2019 survey carried out by