In a survey conducted in November 2018 among U.S internet users, 73 percent of Millennial respondents indicated being the most responsive to smartphone ads while in bed, before sleeping. On the other hand, 53 percent of Baby Boomers were the most responsive to ads while watching TV at home.
Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation
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eMarketer. (August 12, 2019). Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/
eMarketer. "Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation ." Chart. August 12, 2019. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/
eMarketer. (2019). Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation . Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/
eMarketer. "Leading Situations When Internet Users Are Most Responsive to Smartphone Ads in The United States as of November 2018, by Generation ." Statista, Statista Inc., 12 Aug 2019, https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/
eMarketer, Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation Statista, https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/ (last visited May 13, 2024)
Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation [Graph], eMarketer, August 12, 2019. [Online]. Available: https://www.statista.com/statistics/1043582/us-responsiveness-to-smartphone-ads/