Sales season discount rates that would lead consumers to shop U.S. 2021

Discount rates that would lead consumers to shop the end of the year sales e.g. Black Friday in the United States in 2021

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Source

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Release date

October 2021

Region

United States

Survey time period

September 28-30, 2021

Number of respondents

2,003 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How much of a discount would entice you to shop the end-of-year sales, such as Black Friday?".

The source notes that the survey was conducted using an online Google survey and "Google applied weighting to the survey results to be representatively proportionate to the general internet population."

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