According to the results of a survey in Singapore in July 2019, Domino's customers were the most loyal to their preferred brand, with 36 percent brand exclusivity. On average, 26 percent of the Singaporean respondents were loyal to an individual chain, while the rest prefer to visit multiple fast food chains.
Consumer loyalty to leading quick-serve restaurants (QSR) in Singapore as of July 2019
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Blis Media. (September 16, 2019). Consumer loyalty to leading quick-serve restaurants (QSR) in Singapore as of July 2019 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1102287/singapore-customer-loyalty-quick-serve-restaurant-brands/
Blis Media. "Consumer loyalty to leading quick-serve restaurants (QSR) in Singapore as of July 2019." Chart. September 16, 2019. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1102287/singapore-customer-loyalty-quick-serve-restaurant-brands/
Blis Media. (2019). Consumer loyalty to leading quick-serve restaurants (QSR) in Singapore as of July 2019. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1102287/singapore-customer-loyalty-quick-serve-restaurant-brands/
Blis Media. "Consumer Loyalty to Leading Quick-serve Restaurants (Qsr) in Singapore as of July 2019." Statista, Statista Inc., 16 Sep 2019, https://www.statista.com/statistics/1102287/singapore-customer-loyalty-quick-serve-restaurant-brands/
Blis Media, Consumer loyalty to leading quick-serve restaurants (QSR) in Singapore as of July 2019 Statista, https://www.statista.com/statistics/1102287/singapore-customer-loyalty-quick-serve-restaurant-brands/ (last visited May 13, 2024)
Consumer loyalty to leading quick-serve restaurants (QSR) in Singapore as of July 2019 [Graph], Blis Media, September 16, 2019. [Online]. Available: https://www.statista.com/statistics/1102287/singapore-customer-loyalty-quick-serve-restaurant-brands/