In a survey on Southeast Asia's affluent consumers, 45 percent of affluent respondents from Vietnam stated that they used digital channels, compared to 31 percent of respondents from the established middle class and 21 percent of respondents from the emerging middle class. In this survey, middle-class and affluent consumers (MACs) in Vietnam were classified as households with a monthly income exceeding 660 U.S. dollars.
Share of digitally engaged consumers in Vietnam in 2018, by income class
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BCG. (November 15, 2018). Share of digitally engaged consumers in Vietnam in 2018, by income class [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1110984/vietnam-share-of-digitally-engaged-consumers-by-income-class/
BCG. "Share of digitally engaged consumers in Vietnam in 2018, by income class." Chart. November 15, 2018. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1110984/vietnam-share-of-digitally-engaged-consumers-by-income-class/
BCG. (2018). Share of digitally engaged consumers in Vietnam in 2018, by income class. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1110984/vietnam-share-of-digitally-engaged-consumers-by-income-class/
BCG. "Share of Digitally Engaged Consumers in Vietnam in 2018, by Income Class." Statista, Statista Inc., 15 Nov 2018, https://www.statista.com/statistics/1110984/vietnam-share-of-digitally-engaged-consumers-by-income-class/
BCG, Share of digitally engaged consumers in Vietnam in 2018, by income class Statista, https://www.statista.com/statistics/1110984/vietnam-share-of-digitally-engaged-consumers-by-income-class/ (last visited May 15, 2024)
Share of digitally engaged consumers in Vietnam in 2018, by income class [Graph], BCG, November 15, 2018. [Online]. Available: https://www.statista.com/statistics/1110984/vietnam-share-of-digitally-engaged-consumers-by-income-class/