Tubi audience in the U.S. 2020, by generation
Only five percent of Millennial and Gen Xers watched TV streaming service Tubi over the last 12 months, according to a survey held in April 2020. The generational breakdown of viewers shows that the Baby Boomer generation were most likely to use the AVoD service, with 11 percent of those surveyed in February 2020 reporting usage of Tubi in the last year.