Social media brand index score by platform India 2021
According to a social media survey conducted across India between December 2020 and January 2021, YouTube had the highest brand index score of about 53.2 amongst other social media brands. YouTube, the popular video sharing platform's index score went down 0.9 from the previous month. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands.