Number of toilet paper users in Germany 2017-2020, by brand
VuMA Touchpoints (Verbrauchs- und Medienanalyse) provides data on the media usage and consumer behavior of the German-speaking population over 14 years old.
In 2020, there were 9.81 million people aged 14 years or older who stated to have used toilet paper of the brand Hakle during the last three months.