programmatic ad spend in the UK was estimated at 3.8 billion U.S. dollars.
In the first quarter of 2020, it was found that publishers received 65 percent of spending on programmatic video advertising in the United Kingdom (UK). For display ads, the share stood at 54 percent. The 2020 Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient & ad type
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Statistics
ISBA. (May 6, 2020). Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient & ad type [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1199774/programmatic-ad-spend-type-uk/
ISBA. "Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient & ad type." Chart. May 6, 2020. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1199774/programmatic-ad-spend-type-uk/
ISBA. (2020). Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient & ad type. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1199774/programmatic-ad-spend-type-uk/
ISBA. "Distribution of Programmatic Advertising Spending in The United Kingdom (Uk) in 1st Quarter 2020, by Recipient & Ad Type." Statista, Statista Inc., 6 May 2020, https://www.statista.com/statistics/1199774/programmatic-ad-spend-type-uk/
ISBA, Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient & ad type Statista, https://www.statista.com/statistics/1199774/programmatic-ad-spend-type-uk/ (last visited May 15, 2024)
Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient & ad type [Graph], ISBA, May 6, 2020. [Online]. Available: https://www.statista.com/statistics/1199774/programmatic-ad-spend-type-uk/