TikTok influencer engagement rates worldwide 2023
Android users and 29.7 million iOS users.
In 2023, TikTok influencers with 1,000 to 10,000 followers had 11.97 percent engagement rates, while influencers wiht over one million followers had an engagement rate of 9.67 percent. As of January 2023, TikTok was used daily by over 15.5 million