A 2020 survey conducted among over one thousand Australians revealed that half of the consumers refrained from social commerce because they didn’t want their financial information linked to their social media. Meanwhile, 40 percent of respondents said they didn’t trust the purchasing process via social media platforms. According to the source, Australians were yet to be convinced about the security of social commerce, but this attitude would likely change in the future.
Main barriers to social commerce among consumers in Australia 2020
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PayPal. (November 19, 2020). Main barriers to social commerce among consumers in Australia 2020 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1229001/australia-leading-social-commerce-barriers/
PayPal. "Main barriers to social commerce among consumers in Australia 2020." Chart. November 19, 2020. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1229001/australia-leading-social-commerce-barriers/
PayPal. (2020). Main barriers to social commerce among consumers in Australia 2020. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1229001/australia-leading-social-commerce-barriers/
PayPal. "Main Barriers to Social Commerce among Consumers in Australia 2020." Statista, Statista Inc., 19 Nov 2020, https://www.statista.com/statistics/1229001/australia-leading-social-commerce-barriers/
PayPal, Main barriers to social commerce among consumers in Australia 2020 Statista, https://www.statista.com/statistics/1229001/australia-leading-social-commerce-barriers/ (last visited May 19, 2024)
Main barriers to social commerce among consumers in Australia 2020 [Graph], PayPal, November 19, 2020. [Online]. Available: https://www.statista.com/statistics/1229001/australia-leading-social-commerce-barriers/