During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), 57 percent of respondents stated they unsubscribed from marketing e-mails because they received too many e-mails from the brand/shop/site; 20 percent said they unsubscribed because they had a bad customer experience.
Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
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- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
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Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
18
- E-mail message types used to achieve email campaign goals in the UK 2021
- Inbox placement: share of e-mails reaching inbox in France 2014-2017
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- E-mail marketing spending in the U.S. 2014-2019
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Canada e-mail marketing CTR 2017-2018
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Email marketing delivery rates in the UK 2021, by sector
- Commonly used e-mail marketing metrics worldwide in 2018
- Inbox placement: share of emails reaching inbox in the UK 2014-2017
- Daily spam volume worldwide 2020-2021
- Share of individuals receiving e-mails in the Netherlands 2018, by age group
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- E-mail message types used to achieve email campaign goals in the UK 2021
- Inbox placement: share of e-mails reaching inbox in France 2014-2017
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- E-mail marketing spending in the U.S. 2014-2019
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe rate in Great Britain 2021-2022
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- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Email marketing delivery rates in the UK 2021, by sector
- Commonly used e-mail marketing metrics worldwide in 2018
- Inbox placement: share of emails reaching inbox in the UK 2014-2017
- Daily spam volume worldwide 2020-2021
- Share of individuals receiving e-mails in the Netherlands 2018, by age group
UK DMA. (March 18, 2020). Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/
UK DMA. "Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019." Chart. March 18, 2020. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/
UK DMA. (2020). Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/
UK DMA. "Reasons Why Consumers Unsubscribed from Receiving Marketing E-mails in The United Kingdom (Uk) as of December 2019." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/
UK DMA, Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019 Statista, https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/ (last visited May 13, 2024)
Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019 [Graph], UK DMA, March 18, 2020. [Online]. Available: https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/