During a 2020 survey carried out in 10 European countries, 56 percent of respondents from Italy said that the AdChoices icon made the brand "much more trustworthy" or "somewhat more trustworthy" in their eyes; the same was true for 40 percent of respondents from Great Britain.
Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020
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Statistics
EDAA. (April 9, 2021). Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/
EDAA. "Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020." Chart. April 9, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/
EDAA. (2021). Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/
EDAA. "Impact of The Adchoices Icon on Brand Trust in Selected Countries in Europe in 2016 and 2020." Statista, Statista Inc., 9 Apr 2021, https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/
EDAA, Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020 Statista, https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/ (last visited May 13, 2024)
Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020 [Graph], EDAA, April 9, 2021. [Online]. Available: https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/