According to a survey conducted in March 2020 in Japan, 'organic' was the most well-known term related to ethical consumption among consumers. While 87.1 percent of respondents claimed that they were aware of the term, only 23 percent recognized the term 'ethical'.
Awareness of ethical consumption-related terms in Japan as of March 2020
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JEI. (March 5, 2021). Awareness of ethical consumption-related terms in Japan as of March 2020 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1238723/japan-awareness-ethical-consumption-terms/
JEI. "Awareness of ethical consumption-related terms in Japan as of March 2020." Chart. March 5, 2021. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1238723/japan-awareness-ethical-consumption-terms/
JEI. (2021). Awareness of ethical consumption-related terms in Japan as of March 2020. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1238723/japan-awareness-ethical-consumption-terms/
JEI. "Awareness of Ethical Consumption-related Terms in Japan as of March 2020." Statista, Statista Inc., 5 Mar 2021, https://www.statista.com/statistics/1238723/japan-awareness-ethical-consumption-terms/
JEI, Awareness of ethical consumption-related terms in Japan as of March 2020 Statista, https://www.statista.com/statistics/1238723/japan-awareness-ethical-consumption-terms/ (last visited May 21, 2024)
Awareness of ethical consumption-related terms in Japan as of March 2020 [Graph], JEI, March 5, 2021. [Online]. Available: https://www.statista.com/statistics/1238723/japan-awareness-ethical-consumption-terms/