Food brands spent nearly one half of their advertising budget on pre-roll campaigns on the targeting service myTarget in major social media in Russia and the CIS in the last three months of 2020. To compare, advertisers of retail stores chose primarily multiformat placements.
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format." Chart. May 25, 2021. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Product Category and Format." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format Statista, https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/ (last visited May 02, 2024)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/