digital ad market is considered (both B2B and B2C advertisers), the mobile's share was estimated at 63 percent in 2021 and was projected to increase to 67 percent by 2023.
In 2021, mobile was expected to account for 44.5 percent of total digital advertising spending of business-to-business advertisers in the United States. The share was forecast to increase to 51 percent by 2023. When the entire Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023
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eMarketer. (August 4, 2021). Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1256191/b2b-mobile-ad-spend-usa/
eMarketer. "Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023." Chart. August 4, 2021. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1256191/b2b-mobile-ad-spend-usa/
eMarketer. (2021). Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1256191/b2b-mobile-ad-spend-usa/
eMarketer. "Share of Mobile Vs. Non-mobile in Business-to-business (B2b) Digital Advertising Spending in The United States from 2016 to 2023." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1256191/b2b-mobile-ad-spend-usa/
eMarketer, Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023 Statista, https://www.statista.com/statistics/1256191/b2b-mobile-ad-spend-usa/ (last visited May 19, 2024)
Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023 [Graph], eMarketer, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1256191/b2b-mobile-ad-spend-usa/