Retail technologies that would encourage consumers to shop in a store 2021
Consumers around the world were interested in using digital technologies that have been rolled out in retail stores, such as the use of smart mirrors and virtual testing. According to the results of a survey, around one in every five consumers said they would go out of their way to visit a store that used smart mirrors that allow customers to try multiple outfits in shorter amount of times. A higher share of respondents to the survey said they would use this specific feature if a store they already wanted to visit offered it.