Most popular online audio ad formats among regional advertisers in Russia 2021

Published by Statista Research Department, Nov 8, 2022
According to a survey from 2021, nearly one quarter of regional advertisers in Russia placed their campaigns on streaming music services. Furthermore, approximately 13 percent of surveyed advertisers chose music playlists on social media as an advertising channel.

Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021?

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Sources

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Release date

October 2021

Region

Russia

Survey time period

August 10 to September 3, 2021

Number of respondents

212 respondents*

Special properties

Regional advertisers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Refers to the number of completed questionnaires.
The original question was worded by the source as follows: "Какие аудиоплатформы, помимо эфирного радио, Вы использовали для Ваших рекламных кампаний в 2020-21 гг.?"

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