According to a survey among generation Z consumers in 2021, 95 percent of the respondents in Indonesia believed their generation had the power to influence a global brand's actions and behaviors for the better. In comparison, the average across surveyed Asian markets was 89 percent.
Share of generation Z that feels empowered to bring change to brand behavior in Asia in 2021, by selected country
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Campaign Asia. (August 12, 2022). Share of generation Z that feels empowered to bring change to brand behavior in Asia in 2021, by selected country [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1325185/asia-share-of-gen-z-that-feels-empowered-to-bring-change-by-country/
Campaign Asia. "Share of generation Z that feels empowered to bring change to brand behavior in Asia in 2021, by selected country." Chart. August 12, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1325185/asia-share-of-gen-z-that-feels-empowered-to-bring-change-by-country/
Campaign Asia. (2022). Share of generation Z that feels empowered to bring change to brand behavior in Asia in 2021, by selected country. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1325185/asia-share-of-gen-z-that-feels-empowered-to-bring-change-by-country/
Campaign Asia. "Share of Generation Z That Feels Empowered to Bring Change to Brand Behavior in Asia in 2021, by Selected Country." Statista, Statista Inc., 12 Aug 2022, https://www.statista.com/statistics/1325185/asia-share-of-gen-z-that-feels-empowered-to-bring-change-by-country/
Campaign Asia, Share of generation Z that feels empowered to bring change to brand behavior in Asia in 2021, by selected country Statista, https://www.statista.com/statistics/1325185/asia-share-of-gen-z-that-feels-empowered-to-bring-change-by-country/ (last visited May 19, 2024)
Share of generation Z that feels empowered to bring change to brand behavior in Asia in 2021, by selected country [Graph], Campaign Asia, August 12, 2022. [Online]. Available: https://www.statista.com/statistics/1325185/asia-share-of-gen-z-that-feels-empowered-to-bring-change-by-country/