Brand value is the amount a brand contributes to the overall value of a corporation.
In 2023, Johnnie Walker - a Scottish whisky brand - had a brand value of around 10.92 billion U.S. dollars, drastically up from 2.77 billion in 2018. Brand value of Johnnie Walker worldwide from 2018 to 2023 (in billion U.S. dollars)
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Kantar. (October 4, 2023). Brand value of Johnnie Walker worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
Kantar. "Brand value of Johnnie Walker worldwide from 2018 to 2023 (in billion U.S. dollars)." Chart. October 4, 2023. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
Kantar. (2023). Brand value of Johnnie Walker worldwide from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
Kantar. "Brand Value of Johnnie Walker Worldwide from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
Kantar, Brand value of Johnnie Walker worldwide from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/ (last visited May 16, 2024)
Brand value of Johnnie Walker worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph], Kantar, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/