In the second half of 2022, Dior had the highest Media Impact Value (MIV) among beauty brands worldwide, with 497 million U.S. dollars. Media Impact Value is an estimated value of all posts, interactions, or articles across all traditional and digital media, including celebrities, influencers, and partners.
Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars)
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Launchmetrics. (March 8, 2023). Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars) [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/
Launchmetrics. "Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars)." Chart. March 8, 2023. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/
Launchmetrics. (2023). Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/
Launchmetrics. "Leading Beauty Brands Worldwide in 2nd Half 2022, by Media Impact Value (Miv) (in Million U.S. Dollars)." Statista, Statista Inc., 8 Mar 2023, https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/
Launchmetrics, Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars) Statista, https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/ (last visited May 09, 2024)
Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars) [Graph], Launchmetrics, March 8, 2023. [Online]. Available: https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/