In Italy, almost half (49 percent) of business-to-business (B2B) organizations invest in sales representatives for commercial purposes, a higher proportion than for any other channel. Most of the other selected digital commerce channels are also invested in by between 40 percent and 50 percent of B2B businesses, with the exceptions being point-of-sale (36 percent) and mobile apps (27 percent).
Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel." Chart. July 27, 2022. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Italy in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel Statista, https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/ (last visited May 21, 2024)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/