B2B e-commerce channels used by companies in Denmark 2022, by company size
In 2022, for all sizes of Danish companies, the most popular B2B e-commerce platforms were web shops and apps, as eight of ten businesses with 11 to 49 employees used this digital purchase channel. B2B purchases via e-mail ranked second. For example, roughly 57 percent of enterprises with 50 or more employees bought via this channel.