Main drivers for not making purchases on social media Singapore 2023, by age
Rakuten Insight in Singapore in 2023, around 67 percent of respondents between 25 and 34 years stated that they had not made any purchases on social media because they preferred to purchase items from the official website or physical store. The same survey indicated that around 27 percent of Singaporean consumers regularly shopped on social media.
According to a survey on social commerce conducted by