During a 2022 survey, 80 percent of respondents from the United Kingdom (UK) described digital out-of-home (DOOH) advertising as information. Additionally, 10 percent said DOOH ads left a strong impression.
Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022
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Other statistics that may interest you Digital out-of-home advertising in the United Kingdom (UK)
Global market overview
5
- Premium Statistic Digital out-of-home (DOOH) advertising revenue worldwide 2018-2028
- Premium Statistic Distribution of the OOH advertising market value worldwide 2022-2025, by type
- Premium Statistic DOOH ad revenues of selected outdoor media companies worldwide 2023
- Premium Statistic Total & digital revenue changes of selected outdoor ad companies worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
UK market overview
6
- Premium Statistic DOOH ad spend in the UK 2019-2023
- Premium Statistic DOOH ad spending growth in the UK 2018-2025
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2022
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Number of DOOH impacts in Great Britain 2020-2023
- Premium Statistic DOOH impacts in the UK 2023, by accuracy of delivery
Screens
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Marketer insights
6
- Premium Statistic DOOH formats used in the UK 2022
- Premium Statistic Advantages of DOOH advertising in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic DOOH creative executions used in the UK 2022
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WARC. (August 9, 2022). Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/
WARC. "Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022." Chart. August 9, 2022. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/
WARC. (2022). Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/
WARC. "Consumer Perception of Digital Out-of-home (Dooh) Advertising in The United Kingdom (Uk) as of July 2022." Statista, Statista Inc., 9 Aug 2022, https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/
WARC, Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022 Statista, https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/ (last visited May 11, 2024)
Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022 [Graph], WARC, August 9, 2022. [Online]. Available: https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/