Ways that consumers identify online misinformation India 2023

Published by
Tanushree Basuroy,
Dec 19, 2023
In a digital news consumption survey conducted in India in March 2023, 43 percent of respondents stated that observing how news spreads and its absence from other digital platforms was a common method they used to spot online misinformation. In comparison, 30 percent of the surveyed consumers selected poorly designed graphics or one-sided news as common indicators of online misinformation.

Indicators of fake news among online news consumers in India as of March 2023

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Release date

May 2023

Region

India

Survey time period

March 2023

Number of respondents

more than 86,000 respondents

Age group

15-60 years

Special properties

with additional qualitative and quantitative analyses across eight Indian languages

Method of interview

Online survey

Supplementary notes

Original question: "How do you know if what you're reading is fake news or misinformation? As I read through the list, please tell me all the options that apply to you."

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