A2A payments in C2B e-commerce in 6 countries in LATAM 2016-2022, with 2026 forecast

Published by
Raynor de Best,
Apr 2, 2024

A2A payments made up 15 percent of total e-commerce transaction value in 2022, with the highest increase come 2026 expected in Brazil, Peru, and Colombia. This is according to a market model that was repeated over several years for six different individual countries in Latin America – including Mexico. The region is regarded as a hotbed for A2A, partially due to the success of Pix in Brazil. This payment system from the country's central bank – which also uses instant payments, or real-time payments, technology – launched in 2020 and initially focused on P2P transactions. It was also made available for e-commerce, where its low fees competed against both credit cards and debit cards. Other examples of such A2A bank initiatives include MODO in Argentina, YAPE and PLIN in Peru, and PSE in Colombia. Mexico's CoDi is also an A2A payment method but is not as popular as the ones elsewhere in Latin America.

Market share of account-to-account (A2A) payments in domestic C2B e-commerce payments in 6 countries and territories in Latin America from 2016 to 2022, with a forecast for 2026

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Sources

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Release date

March 2023

Region

Argentina, Brazil, Chile, Colombia, Mexico, Peru, LAC

Survey time period

March 2023

Special properties

C2B payments only, no information was provided for P2P; The figures have been gathered by Statista from several publications. For more information, see the “Details” tab; All figures are estimates, and have likely been rounded by the source.

Supplementary notes

The figures provided come from various reports, and refer exclusively to the share of “bank transfer” (for push transactions) and “direct debit” (for pull transactions) up to 2022 in overall e-commerce payment methods used. The source combined the two payment methods together in “A2A” in 2023. Note the following, however:

  • All figures provided concern C2B, or consumer-to-business, only. The source explicitly states this. A2A payments are typically associated with P2P, or consumer-to-consumer payments. C2B is said to be only recently catching on to the trend that P2P started;
  • No figures were available for 2018, as the source skipped a year in its reporting;
  • The source did not report figures for Europe or MEA (Middle East, Africa) in all years, as it had first put the two regions together in EMEA;
  • Some countries were added later to the reporting. Chile and Saudi Arabia, for example, did not have figures in 2016;
  • The source rounded all the figures and did not provide specifics. Possibly, some countries with a market share between 0 and 0.5 percent were rounded down – and excluded from an entry;
  • The source did not any provide forecasts for individual countries. It only did so for three countries in Asia-Pacific;
  • No figures were available for Russia in 2022 due to the war in Ukraine;
  • The source included Mexico within the Latin America region, and excluded it from North America.

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