Share of B2B marketing budget allocation to marketing categories 2023, by region
During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, responding professionals from Latin America said they planned to allocate 39 percent of their marketing budget to brand building and awareness. Respectively, marketers from Europe, Middle East, and Africa (EMEA) were allocating 26 percent of their budgets on the same marketing sector.