According to a survey about sustainable consumption conducted by Rakuten Insight in Asia in December 2023, reduced use of single-use plastic like plastic shopping bags, plastic straws, take-away cups, and such was the most commonly adopted sustainable shopping practice.
January 2024
Asia
December 7 to 31, 2023
61,975 respondents
16 years and older
Online survey
Survey question: "If yes, which of the following have you done in the last 12 months? (choose all that apply)" (Follow-up question to "Have you adopted any sustainable practices when purchasing items in the last 12 months?")
Number of respondents in:
Hong Kong - 1,251;
Indonesia - 7,573;
India - 16,868;
South Korea - 2,702;
Malaysia - 4,901;
the Philippines - 6,699;
Singapore - 2,453;
Thailand - 10,389;
Taiwan - 7,046;
and Vietnam - 2,093.
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