Likelihood of purchasing Meta's ad-free subscription in the U.S. 2023, by age group

Published by
Stacy Jo Dixon,
Mar 4, 2024
During a December 2023 survey in the United States, 40.6 percent of consumers aged 18 to 24 said they were likely to subscribe to Meta's offer of ad-free Facebook and Instagram. Among interviewees aged 25 to 34, the respective share stood at 34.3 percent.

Likelihood of purchasing Meta's ad-free subscription among consumers in the United States as of December 2023, by age group

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Release date

February 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,500 respondents

Special properties

among working-age consumers

Method of interview

Online survey

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