Leading sportswear brand net store increase China H1 2023
In the first half of 2023, leading domestic footwear brands expanded their offline sales in China, with Li-Ning recording a net store increase of 37. To the contrary, Adidas closed 55 stores and opened 18 new ones, resulting in a negative net store increase of 37. However, Adidas maintained its first place among leading footwear brands in terms of total store numbers in large shopping malls and department stores.