Top CX areas companies emphasize on compared to the previous year in the U.S. 2024
During a March 2024 survey, approximately 67 percent of surveyed experience management (XM) professionals in the United States stated they would significantly or moderately increase emphasis on designing and launching new offerings for customers compared to the previous year. About 31 percent of the same respondents reported similar levels of emphasis, while three percent stated they would emphasize moderately or significantly less.