U.S. holiday season e-commerce conversion rate 2018, by device

Published by J. Clement, Feb 26, 2019
This statistic gives information on the U.S. holiday season online shopping conversion rate in 2018, sorted by device. During the Thanksgiving to Cyber Monday shopping weekend, the smartphone shopping conversion rate amounted to 3.2 percent, compared to 2.3 conversion rate of the total season.

Online holiday shopping conversion rate in the United States in 2018, by device

Holiday season totalThanksgiving – Cyber Monday
Tablet4.5%5.5%
Smartphone2.3%3.2%
Desktop4.7%6.1%
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Release date

January 2019

Region

United States

Survey time period

November 1 to December 31, 2018

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Holiday season e-commerceU.S. Christmas SeasonNational holidays in the U.S.E-commerce in the United StatesHoliday season in Canada
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