Net sales of the Reebok-CCM Hockey brand worldwide 2006-2016
Additional information on Reebok’s CCM Hockey brand
CCM Hockey is an ice hockey gear and equipment brand owned by Reebok. Their range includes skates, sticks, helmets, gloves, protective gear and other accessories for both men and women. Their products are available in retail stores across North America and Europe, as well as online. CCM Hockey does not produce equipment for the sport of field hockey, popular in countries outside of North America, as they are produced with standard Reebok branding.
As Reebok’s overall net sales have fluctuated between 2006 and 2015, the statistic above shows that net sales from their Reebok-CCM hockey products has increased consistently since 2009. As such, the hockey gear market is becoming increasingly important for the overall Reebok brand.
In the United States, increasing wholesale sales of ice hockey equipment from 2007 to 2015 alongside increased participation numbers suggests that the market for ice hockey presents opportunity for expansion. Considerable growth was also seen in the number of registered players in Russia and Finland, with European markets offering expanding commercial markets for equipment manufacturers.