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Brand value of the leading telecom brands 2019
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Brand value of the leading telecom brands 2019
Brand value of the most valuable telecom brands worldwide in 2019 (in billion U.S. dollars)
by Arne Holst,
last edited
Nov 4, 2019
Of the ten most valuable telecom brands worldwide, AT&T stood in first place with a total brand value of about 108 billion U.S. dollars in 2019. Other brands on the list include Verizon, Xfinity, Spectrum, and Vodafone.
BrandZ™ valuation method
The values within this statistic are based on the BrandZ™ valuation method. It calculates and combines financial value (tangible and intangible assets) and brand contribution (current demand, price premium, etc.) to determine the value of a brand. Other company brand rankings may use a different methodology. For instance, the Royalty Relief approach, which was used for another brand ranking, has a different set of measures to achieve their definition of brand value, resulting in different values.Telecom spending forecast
The telco service industry is a trillion-dollar market set to grow in the coming years. Global telecommunication spending is forecast to amount to almost 1.65 trillion U.S. dollars in 2020, as the number of mobile users worldwide is set to grow to over 7 billion in 2021. The EMEA and Asia Pacific regions are forecast to increase the most in telecom services end-user spending between 2019 and 2023.Brand value of the most valuable telecom brands worldwide in 2019 (in billion U.S. dollars)
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by Arne Holst,
last edited
Nov 4, 2019
Of the ten most valuable telecom brands worldwide, AT&T stood in first place with a total brand value of about 108 billion U.S. dollars in 2019. Other brands on the list include Verizon, Xfinity, Spectrum, and Vodafone.
BrandZ™ valuation method
The values within this statistic are based on the BrandZ™ valuation method. It calculates and combines financial value (tangible and intangible assets) and brand contribution (current demand, price premium, etc.) to determine the value of a brand. Other company brand rankings may use a different methodology. For instance, the Royalty Relief approach, which was used for another brand ranking, has a different set of measures to achieve their definition of brand value, resulting in different values.Telecom spending forecast
The telco service industry is a trillion-dollar market set to grow in the coming years. Global telecommunication spending is forecast to amount to almost 1.65 trillion U.S. dollars in 2020, as the number of mobile users worldwide is set to grow to over 7 billion in 2021. The EMEA and Asia Pacific regions are forecast to increase the most in telecom services end-user spending between 2019 and 2023.- Show sources information
- Show publisher information
- Release date
- May 2019
- Region
- Worldwide
- Survey time period
- 2019
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- Worldwide
- Survey time period
- 2019
- Method of interview
- Online survey
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Statistics on "Mobile communications - Telecom operators/providers"
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- Number of mobile subscriptions worldwide 1993-2018
- Number of mobile subscriptions worldwide by region 2005-2018
- Mobile subscriptions per 100 inhabitants 2005-2018, by region
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- Monthly ARPU through mobile subscribers in the UK 2007-2016, by pay type
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- Average monthly churn rate for wireless carriers in the U.S. 2013-2018, by quarter
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- Annual mobile data usage worldwide 2015-2021
- Internet consumer data traffic worldwide by segment 2016-2022
- Monthly tablet data traffic worldwide 2015-2024
- Smartphone traffic worldwide per month 2015-2024
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- Smartphone unit shipments worldwide 2007-2018, by vendor
- Global market share held by smartphone vendors 2012-2018
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- Global tablet shipments projection 2010-2023
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Further related statistics
- Number of internet subscriptions in Iceland 2015-2017, by company
- Brazil: net revenue of top IT & telecom companies 2018
- Most profitable telecom companies in Australia 2016
- Business volume of telecommunications providers in China in 2017, by region
- Business volume of telecommunication service providers in China 2017
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- China Unicom's revenue growth rate in China 2015-2020
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- Indirect access operators call volumes in the United Kingdom (UK) Q2 2012-Q2 2019
- Mobile voice subscriptions in Tanzania 2018-2019
- Security importance in choosing a mobile provider in the GCC by country 2016
- SK telecom's total operating revenue 2014-2018
- Growth rate of advertising and website hosting services Hong Kong 2007-2017
- Revenue of Zain in the Middle East by country 2015
- Broadband subscribers Australia 2018 by leading ISPs
- Share of telecommunications services from the same provider in the UK 2017, by type
- SK telecom's total operating expenses 2014-2018
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