Social media: active usage penetration in selected countries and territories 2024

Active social network penetration in selected countries and territories as of January 2024

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Release date

February 2024

Region

Worldwide

Survey time period

January 2024

Special properties

Active social media users as percentage of the total population

Supplementary notes

*The number of users may not represent the number of unique individuals. Percentages that exceed 100 percent may be due to discrepancies between census data and actual resident populations, as well as the existence of “fake” accounts.

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