Retailer-branded app usage among U.S. holiday shoppers 2017, by age group

This survey shows the percentage of smartphone shoppers in the United States who will probably use a retailer-branded app to make a holiday purchase, sorted by age group. During the October 2017 survey, 77 percent of smartphone holiday shoppers aged 18 to 29 years stated that they were probably going to use a retailer-branded app in order to make a holiday purchase.

Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by age group

Share of respondents
18 to 29 years77%
30 to 59 years65%
60 years or older48%
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Source

Release date

October 2017

Region

United States

Survey time period

October 11th to 20th, 2017

Number of respondents

381 respondents

Age group

18 years and older

Special properties

respondents who use their smartphone for holiday shopping

Method of interview

Online survey

Supplementary notes

Original question: Will you probably use a retailer-branded app to make your holiday purchases?
Total survey n=1,025

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