Satisfaction with product information found on mobile devices in the UK 2013-2014

Were you satisfied with the product information you found on your mobile device?*

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Sources

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Release date

July 2014

Region

United Kingdom

Survey time period

2013 and 2014

Number of respondents

5,855****

Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "On a scale from 1 to 7, how satisfied were you with the information found when accessing [category] information on your [device]?"

** This graphic only displays the share of respondents that were "satisfied".

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

**** Smartphone: n (2013)=1,455, n (2014)=1,901; tablet n (2013)=1,179, n (2014)=1,320.

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