Zalando: quarterly traffic 2021

From the first quarter of 2014 to the fourth quarter of 2021, Zalando's online traffic increased massively. During the most recent quarter, nearly 2.2 billion visitors accessed the website, mobile site and the mobile applications. Over the period in consideration, it was reported that the number of average visits increased from 332 million to over two billion.

Average number of site visits to Zalando from 1st quarter 2014 to 4th quarter 2021 (in millions)

Characteristic	Site visits in millions
Q4 '21	2,210.3
Q3 '21	1,703.3
Q2 '21	1,688.9
Q1 '21	1,708
Q4 '20	1,691.5
Q3 '20	1,268.5
Q2 '20	1,296.2
Q1 '20	1,137.5
Q4 '19	1,267.5
Q3 '19	1,000.3
Q2 '19	986.4
Q1 '19	923.9
Q4 '18	960.7
Q3 '18	728.7
Q2 '18	734.3
Q1 '18	713.5
Q4 '17	735.1
Q3 '17	615.6
Q2 '17	595.2
Q1 '17	617.6
Q4 '16	563.2
Q3 '16	468.6
Q2 '16	480.2
Q1 '16	479.5
Q4 '15	457.9
Q3 '15	393.9
Q2 '15	411.8
Q1 '15	392.8
Q4' 14	387.6
Q3 '14	321.7
Q2 '14	322.7
Q1 '14	331.8

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Release date

February 2022

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Region

Austria, Europe, Germany, Switzerland

Survey time period

Q1 2014 to Q4 2021

Supplementary notes

Site Visits are defined by the source as the number of series of page requests from the same uniquely identified client at Zalando, including website, mobile site and apps in the measurement period. A visit is considered ended when no requests have been recorded in more than 30 minutes.

The figures have been taken from several publications, all published by Zalando.

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